We consider a one-dimensional reaction-diffusion type equation
with memory, originally proposed by W.E. Olmstead et al. to
model the velocity $u$ of certain viscoelastic fluids. More
precisely, the usual diffusion term $u_{x x}$ is replaced by a
convolution integral of the form
$\int_0^\infty k(s) u_{x x}(t-s)ds$, whereas the
reaction term is the derivative of a double-well potential. We
first reformulate the equation, endowed with homogeneous Dirichlet
boundary conditions, by introducing the integrated past history of
$u$. Then we replace $k$ with a time-rescaled kernel $k_\varepsilon$,
where $\varepsilon>0$ is the relaxation time. The obtained initial and
boundary value problem generates a strongly continuous semigroup
$S_\varepsilon(t)$ on a suitable phase-space. The main result of this
work is the existence of the global attractor for $S_\varepsilon(t)$,
provided that $\varepsilon$ is small enough.