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October  2018, 14(4): 1545-1564. doi: 10.3934/jimo.2018020

## Analysis of a dynamic premium strategy: From theoretical and marketing perspectives

 1 Department of Mathematics and Statistics, Hang Seng Management College, Hang Shin Link, Siu Lek Yuen, Shatin, N.T., Hong Kong, China 2 China Institute for Actuarial Science, Central University of Finance and Economics, China

* Corresponding author: Fangda Liu

Received  February 2017 Revised  June 2017 Published  January 2018

Premium rate for an insurance policy is often reviewed and updated periodically according to past claim experience in real-life. In this paper, a dynamic premium strategy that depends on the past claim experience is proposed under the discrete-time risk model. The Gerber-Shiu function is analyzed under this model. The marketing implications of the dynamic premium strategy will also be discussed.

Citation: Wing Yan Lee, Fangda Liu. Analysis of a dynamic premium strategy: From theoretical and marketing perspectives. Journal of Industrial & Management Optimization, 2018, 14 (4) : 1545-1564. doi: 10.3934/jimo.2018020
##### References:

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##### References:
Strategy 1 ($c_{1} = 4$ and $c_{2} = 6$) vs Strategy 2 ($c = 4$) ($\eta_{1}$ denotes the starting premium)
Strategy 1 ($c_{1} = 4$ and $c_{2} = 6$) vs Strategy 2 ($c = 5$)
Strategy 1 ($c_{1} = 4$ and $c_{2} = 6$) vs Strategy 2 ($c = 4$)
Strategy 1 ($c_{1} = 4$ and $c_{2} = 6$) vs Strategy 2 ($c = 5$)
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